Developing a lead into a customer is a gradual course of action. A series of emails may get a client’s interest, followed by phone calls to get more in depth and a meeting to close a deal. In the past, if your business wanted to market to a wide audience, it took lots of people. Marketing automation software handles some of the menial responsibilities that take up marketers’ time. Professionals can pass along first-contact emails to marketing automation systems, enabling professionals to focus on prospects that have expressed interest. Automation systems can also remind your staff when it’s time to check in with a client, follow up with a prospect or search for new leads.

Marketing automation systems can benefit both B2B and B2C companies large and small, whether you’re looking to make sales or growing a customer base from scratch

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